Speaking to Marketing Week at the time, she said: “We’re known for delivering value for money for our customers and our great staff but now is the time to deliver a big dollop of emotion.”, EasyJet’s CMO on using data to ‘supercharge creative judgement’. Under Blair’s leadership, brand consideration, value perceptions and affinity have all reached their highest levels across Europe. There are several marketing strategies like product/service innovation, marketing investment, customer experience etc. The company can use the marketing funnel approach to structure its … easyJet Latest Opportunities. Employees will undergo a thorough induction programme and training to understand that having the right skills, experience and culture is important to company’s performance. easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF Here is my take. Its principal competitors at these leading airports are the legacy airlines and charter carriers. Senior Business Analyst. easyjJet had focused i its digital marketing through the help of internet . This will be explained when looking at easyJet’s organisational capabilities. Developing strong relationships with the finance or HR department is a smart idea for marketers who want to ensure their impact is felt across the organisation. Supply Chain Management (SCM) encompasses all activities that have to occur so that consumers get the right goods and services within a specified time schedule. which have helped the brand grow. Registered office at Floor M, 10 York Road, London, SE1 7ND. Talented Career Programmes. easyJet’s human assets are used cleverly as a marketing tool and can also be classified in the next category of assets. Introduction. Creating an inclusive and energising environment that attracts the right people and inspires everyone to learn and grow. In February, Ryanair’s Kenny Jacobs departed his role as CMO after six years with the airline. The brand has come a long way since it first burst onto primetime television in 1999 as part of fly-on-the-wall documentary, Airline. In a bid to deal with customers directly, EasyJet has cut down its supply chain; it primarily use downstream supply chain type of management. It is a truly European operation and was one of the few airlines to take advantage of the reforms offered by the single European aviation market. Industry: Transport, Logistics and Distribution, Transport Management Department: Commercial/Marketing Job Title: Customer Experience Assistant Read more Organisaton and People Development Executive, Organisation Performance and Development at easyJet Sign in We will give customers reasons to choose to spend more with us, including growing our end-to-end holiday offer, expanding our business travel and offering a compelling customer loyalty programme. younger fleet and advantaged fleet deal reducing ownership and maintenance costs. Blair is not the only top marketer to have left an airline recently. Our new employee feedback and listening platform, Peakon, will be constantly used to enhance our employee experience. Website of Easyjet Head Office The marketing mix of EasyJet is co-ordinate with the efficient product, price, and promotion and place strategies to sell the product and services online. EasyJet restructures marketing team Budget airline easyJet has moved two of its marketing heads into new roles to better structure its business around customer experience and digital innovation. In order to gain a competitive advantage over its competitors, easyJet flies to all the main business and leisure airports in Europe so that customers do not then have to then transfer a long distance to their final destination. More information can be found in our Cookies Policy and Privacy  easyJet started its business from two aitcrafts only. We are low cost, driving efficiency and investing only where it matters most to our customers and our people. Blair arrived at the budget airline in 2012 as head of CRM and insight and held a number of jobs before becoming the chief marketing officer in 2018. EasyJet has appointed a new chief marketing officer (CMO) in Lis Blair, currently the airline’s CRM and insight director, in yet another shakeup to the division. This case study explains how the marketing department at easyJet, the airline, led the delivery of a rapid transformation across the company, and a repositioning of the brand. Xeim Limited, Registered in England and Wales with number 05243851 The address of Easyjet Head Office is London Luton Airport, Luton, United Kingdom. easyJet focuses on developing strong positions in Europe’s leading airports – flying between airports people want to travel to with optimised frequency. Executive Summary: This report illustrates an in-depth look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline, along with the marketing strategy and brand strategy used and implemented by the low-budget airline. easyJet focuses on developing strong positions in Europe’s leading airports – flying between airports people want to travel to with optimised frequency. It operates domestic and international scheduled services on over 1,000 routes in more than 30 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Overview And History Of Easyjet Marketing Essay. We will continue to target being the market share leader at our primary airports, offering the most compelling network of destinations and driving greater returns and frequencies from these markets. Since 1995, EasyJet Airline Company Limited is a great and successful example of a European airline. We are seeing increasing inflationary pressures and competitors expanding into some of our markets. But now they do have more than 240 aircrafts on more than 780 routes to 130 airports around 32 countries. Its principal competitors at these leading airports are the legacy airlines and charter carriers. Making it easy, enjoyable and affordable to travel again and again for business and holidays. easyJet is a digital airline and the easiest and cheapest way for you to book or make changes to your booking is online or via our mobile app. Apply; Senior Operations Performance Analyst. In the above context that marketing is essential for the growth of business by creating products and services that meet customers end, this chapter looks at the importance of marketing in the airline industry and presents review of various authors on marketing, in general as well as on airline industry which will facilitate in understanding the market scenario, consumer preferences and different market strategies … The campaign, created by VCCP, will run across Europe and comprises of TV, print and digital. aircraft configuration enabling a higher number of seats per aircraft; higher load factor and aircraft utilisation driven by its point-to-point model; and. easyJet has had a more interesting ‘marketing journey’ than most, it’s fair to say. Blair arrived at the budget airline in 2012 as head of CRM and insight and held a number of jobs before becoming the chief marketing officer in 2018. Comm… The City Planning Department fosters a holistic, multi-disciplinary approach in guiding growth, development, and redevelopment of the City of Tampa. easyJet’s structural cost advantage relative to Contact Number of Easyjet Head Office The contact number of Easyjet Head Office is +44 (0) 843 104 5454. The main objective was study EasyJet’s successful e-marketing campaigns. Policy. Chapter 2 Introduction. The easy brand is well known and directly associated with Stellios himself. Her appointment came after former marketing boss Peter Duffy left to join Just-Eat, with the airline opting not to replace his role of chief commercial office and instead bring in a CMO. ... industrial, educational and training programming. Stelio Haje -lononou was the son of the Greek Shipping tycoon. It is based on the US carrier SouthWest, and is low cost, no-frills model. Innovating with data is one of EasyJet’s strategic pillars, implemented when Lundgren joined in 2017. Prior to joining easyJet in December 2017 as Chief Executive, Johan was the Group Deputy Chief Executive Officer and Chief Executive Officer of Mainstream Tourism at TUI AG. Please be aware that additional admin fees may apply if you ask our Customer Services Team to do it for you. easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Directors' interests and substantial interests. One of easyJet’s successful marketing strategies implemented is the location element of the destinations to which it runs flights. 26 Apr 2017 4:41 pm. Giving customers the leading offer in the airports they want to fly to. We’ve a great history, but it’s our future we’re most excited about – and your role within it. EasyJet is launching a new campaign that aims to give consumers a “big dollop of emotion” to create a stronger connection and move the brand on from being known purely for value. People were recruited who live and breathe such ethos. At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. British Airways is also expecting to suspend 36,000 UK staff amid the coronavirus crisis, with it thought likely marketers will be included although a spokespersons says a decision has not yet been reaching and “talks continue” with its union. This cost advantage is created through a combination of factors including: easyJet is confident that its strategy of building on its competitive advantages - an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet - will position it to deliver sustainable and disciplined growth and returns for shareholders. easyJet is delivering its strategy through its five strategic priorities. View local telephone numbers. Marketing strategy helps companies achieve business goals & objectives, and … Her appointment came after former marketing boss Peter Duffy left to join Just-Eat, with the airline opting not to replace his role of chief commercial … easyJet’s structural cost advantage relative to these airlines allows it to offer customers more affordable fares. Our aim is to use this to become the world’s leading data-driven airline, by making our people’s jobs easier and creating deeper relationships with our customers. All rights reserved. See our fees and charges. easyJet operates under a corporate culture based on five values – Safety, Teamwork, Pioneering, Passionate and Integrity. The trend of the consumers change to online from the traditional marketing, where they use internet to … That impacts employees across the business, including in marketing. If you continue browsing, we assume that you consent to our use of, not to replace his role of chief commercial office, Easyjet CEO: ‘We want to be the most data-driven airline in the world’, EasyJet launches ’emotional’ campaign as it looks to be known for more than value, EasyJet’s new CMO on using data to ‘supercharge creative judgement’, Growing brands and the value of consistency: Your Marketing Week, Why one CMO swapped big brands for the chance to ‘build a household name’, M&S strategy to sell rival brands marks the end of an era, John Lewis plots local strategy amid ‘economic earthquake’ of Covid. Blair was also passionate about pushing data driven marketing for the company and was behind the launch of its ‘Look Book’ function, which enabled app users to link from a photograph of a destination though to booking. The Department focuses on citywide planning initiatives that support the Transforming Tampa’s Tomorrow (T3) Strategy and that enhance economic value, quality of life, community, and resiliency. easyJet generates millions of data points every day. easyJet Holidays. EasyJet’s new CEO believes that by maximising its data use and focusing on core areas including holidays, business customers and loyalty it will be able to see more growth. to improve your user experience. Most recently he was appointed Managing Director of easyJet Europe, establishing the company’s Austria’s AOC – a key plank of its Brexit migration plan and managed the transition of 100 aircraft to easyJet Europe. Marketing and Advertising. EasyJet Marketing news, analysis, opinion and insight featuring EasyJet. EasyJet is getting rid of the CMO role as Lis Blair leaves after eight years with the company. The partnership is hoping to recover from a severe loss with a strategy focused on local stores, a new pricing structure and closer integration between the John Lewis and Waitrose brands. Her departure has prompted the airline to restructure its board so that marketing, customer, digital and insight will now report into EasyJet’s chief commercial officer. From Hotel Chocolat’s smart use of first-party data to Nationwide’s focus on consistency, it’s been a busy week. Go far in careers ranging from IT, HR, Finance and Procurement, to Operations & Marketing. In today’s shifting environment, we will place even more focus on recruiting the right people and building the right talents. SCM at EasyJet commence with the suppliers and closes with consumers. We will stay low cost but also invest in efficiency, developing customer solutions that drive operating efficiencies while meeting customers’ evolving needs. With our flex guarantee across all bookings, you can book your trip with confidence. Browse our 100’s of destinations you can jet off to with easyJet, and with thousands of seats at great prices, we know we have a deal you will love! Easy Jet Marketing Plan Assignment. Using the millions of data points we collect to make smart decisions and shape the future of travel, to become the world’s leading data-driven airline. Advantages and disadvantages of interrelationship among functions of EasyJet are showing here. The airline will also not be replacing Blair “like for like”. All those function positive impact to business and helps to reach the target. Prior to EasyJet, Blair worked for Audi and Barclays, where she was head of brand and advertising. Customers have increasing choice and their expectations are rising. Customers don’t just want a great deal on price – they want to fly from the airports that work best for them. Lis Blair has obviously done a good job in terms of brand building and positioning. EasyJet develops a business plan with finance, marketing, HR and operation department. The easyJet name is a major marketing asset. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. easyJet currently has operating various bases throughout the UK and mainland Europe. Cairns will be responsible for driving the brand’s business strategy. However, tough times require a different, and harder-edged, marketing. As part of this focus, he restructured the marketing department, recruiting a chief data officer, a digital director and a head of loyalty. Instructor University of Tampa, Department of communication. EasyJet’s Lis Blair is on a journey to move the brand beyond price with a new campaign just six months into the job and a long-term plan to balance creativity with greater use of data. Marketing Mix of EasyJet analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the EasyJet marketing strategy. EasyJet is getting rid of the CMO role as Lis Blair leaves after eight years with the company. EasyJet plc, styled as easyJet, is a British multinational low-cost airline group headquartered at London Luton Airport. She also restructured the marketing department to focus on data, recruiting a digital director and head of loyalty in her first six months as CMO. He has more than 30 years’ experience working in the travel industry, starting his career as a tour guide and occupying various roles in travel marketing and sales. Our website uses cookies to improve your user experience. She was behind a shift to more emotional marketing for the airline, launching its ‘Imagine’ campaign in 2018 as it attempted to be known for more than price. Haven.Thorn@easyJet.com for easyJet media enquiries for journalists from the UK or UK publications on Bristol, Liverpool and Manchester. Some examples of Easyjet Plc's marketing and sales activities are- sales force, advertising, promotional activities, pricing, channel selection, quoting and building relations with channel members. * Marketing Assets. Holly.Mitchell@easyjet.com for easyJet media enquiries for journalists from the UK or UK publications on Scotland, Northern Ireland, Jersey, Gibraltar, Malta, or from Denmark, Sweden, Norway and Finland. Managers are continuously provided with high quality both technical and management skills development through partnering with leading universities. If you continue browsing, we assume that you consent to our use of cookies. Europe by easyJet. Thomas holds a degree in business administration with a focus on management and marketing from University of Lausanne. Location. Book online today! It is instead restructuring its board so that marketing, customer, digital and insight report into EasyJet’s chief commercial officer, Robert Carey. There is one comment at the moment, we would love to hear your opinion too. The chairman Stelios Haji-loannou (Greek) founded the company this year. Digital Marketing of easyJet Airways. Email Address of Easyjet Head Office The email address of Easyjet Head Office is . This decision was made in part because of the “current climate” a spokesperson tells Marketing Week. EasyJet is restructuring its team to promote head of marketing communications and brand Ian Cairns to the new role of director of customer. M&S’s move to start selling clothing from competitors including Hobbs, Joules and White Stuff is designed to pull in more customers and “turbocharge” online sales. Her departure comes amid a crisis in the airline industry as it suffers amid closed borders due to the coronavirus pandemic. The campaign, the first since new CMO Lis Blair took over, aims to create a more emotional connection with consumers as it looks to be known for more than value for money. Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. However, it occasionally uses upstream option to rent and purchase planes from Airbus and Boeing (Supply Chain Management… Meanwhile, head of digital James Millett will take on the newly combined role of director of digital and marketing. An effective planning of marketing refers to an Easy Jet marketing plan developed for forecasting goals and objectives, best possible allocation of resources, identification and monitoring of key marketing variables, planning of disaster recovery for overcoming its problems and exploring the untapped marketing opportunities. Motorway’s first CMO Lloyd Page talks about his ambitions to drive brand growth using his marketing experience from established brands such as John Lewis, MoneySuperMarket and Virgin Media. Efficiency includes targeting the reduction of easyJet’s impact on the environment. EasyJet has grounded all its flights, with 9,000 UK staff set to be furloughed and moved on to the government’s 80% average pay scheme.
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